Six Flags Entertainment Corporation taps Rokt tech to offer more relevant experiences to customers

Rokt has partnered with Six Flags Entertainment Corporation with the aim of offering more relevant experiences to the company's customers.

Six Flags is utilising Rokt's machine learning technology to present relevant offers from brands including Hulu, Hellofresh, and Homechef to each customer in the final stages of an e-commerce transaction.

"We are proud to partner with Six Flags to make its customer experience more relevant and engaging while unlocking additional revenue for the company," says Elizabeth Buchanan, CCO at Rokt.

"With the launch of a new mobile app experience and new subscription offerings, Six Flags has adapted to serving its customers digitally, and we are looking forward to further enhancing the e-commerce experience through this new partnership."

"Our partnership with Rokt has created a diversified revenue stream for our organisation that has allowed us to interact with our customers in a new way," says Stephanie Borges, Global Vice President, Strategic Marketing & Partnerships at Six Flags Entertainment Corporation.

"We're looking forward to exploring how we can expand our partnership beyond e-commerce in the future."