Agua by Agua Bendita launches Mother Nature inspired resale programme Ciclos in partnership with Archive

Colombian luxury fashion brand Agua by Agua Bendita has launched a resale programme named Ciclos, a pledge to mother nature, the root of its inspiration.

“We believe in designing pieces that can be worn and loved for years because of their timeless style and excellent quality; through Ciclos, we offer Agua garments a renewed purpose, giving them a second life as an adored heirloom,” say Mariana Hinestroza and Catalina Álvarez, Co-Founders and Creative Directors of Agua by Agua Bendita.

The resale programme, powered by Archive, enables sellers to list their preloved Agua by Agua Bendita pieces on the Ciclos marketplace.

“Agua by Agua Bendita designs timeless, high quality pieces that can be worn time and time again,” says Emily Gittins, CEO and Co-founder at Archive.

“We’re extremely proud to partner with the brand and to power Ciclos, giving shoppers an easy way to give their Agua by Agua Bendita pieces a second life and, ultimately, help create a more sustainable, circular fashion economy”.

“We seek to strike a balance between the past and the future. As a forward looking brand, we recognise the importance of imbuing social and environmental responsibility into everything we do.”

“Through Ciclos, we vow to give our garments a second life and honour our promise of environmental responsibility,” say Hinestroza and Álvarez.

Funding round

At the tail end of last yea, Archive announced a $15 million Series A fundraise led by Lightspeed Venture Partners with participation from Bain Capital Ventures and several minority investors.

This brought the firm’s total funding to over $24 million. In addition to the raise, Alex Taussig, Partner at Lightspeed, joined the company’s board of directors.

This fresh instalment of capital is supporting hiring across engineering and brand success teams to help Archive continue to scale its technology and integrations, and accelerate upcoming launches across North America and Europe.