Forward thinking farmers: UK AgriTech firm Hectare looks to revolutionise UK crop trading

Hectare, an AgriTech business in the UK, has unveiled Hectare Trading, a rebranded and enhanced version of of its Graindex crop trading platform.

Arable farmers face many challenges in managing their crop trades, such as limited access to market insights, trading position information saved in one place on paper or a spreadsheet and missing market highs while out working in the field.

Conversely, grain buyers are often under time pressure to fulfil quotas and contracts, requiring them to quickly get the right crop on their books at the right specification for a fair price. 

Hectare Trading is designed to address these pain points.

Key features include: Farmers and buyers alike can access live market prices to make informed decisions; they can view their trading position at any time, empowering them to make better business decisions; an app enables farmers to trade confidently from anywhere, anytime; Hectare Trading ensures the authenticity of sellers through automated farm assurance validation.

Co-founder Andrew Huxham, an arable farmer himself, says: "Our vision has always been to make life easier for the people who keep agriculture moving, and with Hectare Trading, we're taking a significant leap forward. Expect a more efficient, secure, and easy to use platform that caters to the evolving needs of our forward thinking farmers."

Jamie McInnes, CEO and Co-founder at Hectare, says: "We are thrilled to launch Hectare Trading, the evolution of Graindex built using our deep agricultural expertise.”

“Our intuitive, user-friendly app will offer live market insights and real-time trading position access, enabling farmers to make quick and informed decisions. Most importantly, Hectare Trading underpins our commitment to agriculture, helping to create a greener, more connected industry for the future."

Funding round

Earlier this year, Hectare raised $20 million in Series A funding.

The round was led by existing and private investors.

The investment will be used to support Hectare’s Software-as-a-Service (SaaS) inventory, trading, logistics and market insights product development, and expansion into new international markets.