Chinese low cost retailer Temu announces expansion of its delivery network in Europe
Chinese e-commerce firm, Temu, has expanded its delivery network in Europe via partnerships with Poste Italiane, CTT in the Iberian Peninsula, and Mail Alliance in Germany.
In Italy, Poste Italiane will work with Temu on initiatives like PIN code enabled lockers and local stores serving as pick-up and drop-off points. The partnership also includes environmental strategies, such as reducing carbon emissions and employing eco-friendly packaging.
CTT, which operates as the national postal service of Portugal and has a presence in Spain through CTT Express, is expected to play a key role in supporting Temu’s growth in the Iberian market.
In Germany, Mail Alliance will bring its network of 55,000 delivery personnel to the party.
The company is Germany's large network of private postal service providers and is known for its capacity to handle large volumes and its swift delivery times.
“Timely and reliable delivery is a critical component of customer satisfaction,” says a Temu spokesperson.
“Our collaboration with strong regional partners will help us to meet and surpass our customers' expectations for a smooth and efficient fulfillment process.”
Temu, backed by Nasdaq listed Chinese tech giant PDD Holdings, which also owns China-based e-commerce app Pinduoduo, launched in Europe about seven months ago.
Its business model involves shipping products directly from manufacturers, a method that, it claims, reduces the costs and inefficiencies associated with traditional retail supply chains.
Following its US launch in September 2022, Temu has extended its reach to over 40 countries.
In 2024, it says it will enhance its logistics partnerships to further streamline e-commerce delivery and return processes.
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