Casper Sleep taps Bolt tech as it seeks seamless customer journeys from checkout to snooze

Checkout technology company, Bolt, has announced a partnership with Casper, a company that sells sleep products online and in retail locations.

Casper is leveraging Bolt's API-based, modular checkout experience without replacing its existing user interface, which is currently hosted on Salesforce Commerce Cloud.

"Casper is customer obsessed and always looking to turn its shoppers into loyal, repeat customers," says Jason Sauser, VP of Technology at Casper. "We're excited to take our customers on a seamless journey, from checkout to snooze."

Providing a better one-click checkout experience for shoppers was a driving force behind Casper's partnership with Bolt.

It says that shoppers going through guest checkout miss out on being able to conveniently manage orders, enjoy a personalised shopping experience, and get rewarded for loyalty.

"We're honoured to innovate alongside the biggest disrupter in the sleep industry as we introduce our newest strategic partnership," says Maju Kuruvilla, CEO at Bolt. 

"Our modular checkout offering is a unique unlock for all retailers looking for a flexible way to embed Bolt into their existing checkout to turn more guest shoppers into logged-in shoppers."