Powered By People raises over $13.6 million to scale global presence and retail technology

Digital wholesale platform, Powered By People (PBP), has secured $8 million in Series A equity funding.

The company will use the funds to continue scaling its global operations and technology.

PBP provides small-batch, independent maker brands from over 70 countries with technology solutions that enable them to sell their sustainably made goods at scale to retail and trade buyers.

Customers range from independent boutiques across major markets, to large retailers such as West Elm, Pottery Barn, Banana Republic, and The Citizenry.

The equity round was led by Altos Ventures, with participation from existing investors including Golden Ventures and Susa Ventures.

“PBP is transforming the wholesale market by empowering local makers to reach a global audience while providing retailers with access to unique and sustainable products,” says Tae Yoon of Altos Ventures.

“We are thrilled to support the visionary and purpose driven PBP team as they pioneer a more equitable and digital future for the industry.”

In addition, PBP has received an incremental $5.6 million in grants from various philanthropic organisations, including TRANSFORM.

These have been earmarked to support traditionally underserved makers in Africa and beyond by providing them access to its digital marketplace and expanded financing options.

“This successful funding round serves as a powerful testament that ’doing good’ can be a source of competitive advantage,” says Ella Peinovich-Griffith, CEO at PBP.

“We have seen the power dynamic shift from ubiquitous, mass-produced factory goods in favor of small-batch manufacturers and brands creating exclusive products.”

“Retail is changing, and the best retailers are looking for unique, values driven merchandise from diverse brands in order to attract and hold the attention of customers.”