The Very Group renews and extends embedded marketplace partnership with Freedom Finance

The Very Group, a digital retailer and financial services provider that operates Very, has extended its embedded marketplace partnership with Freedom Finance for a further three years.

The latter provides a range of credit services for customers of The Very Group across its family of retail brands, which also includes Littlewoods.

Using soft search technology and advanced matching, it helps people to unsecured personal loans from credit providers without harming their credit score while they search.

Michael Davidson, Chief Revenue Officer at Freedom Finance, comments: “It is testament to our proven embedded finance marketplace that The Very Group have not only chosen to renew our partnership but also deepened the variety of services that we are able to offer their customers.”

“Access to a range of trusted credit options from reputable lenders is vital to helping customers secure flexible, affordable products that are appropriate for their personal and financial situation.”

“Providing financial services throughout the entire customer journey is becoming increasingly important for retailers like The Very Group in meeting the demands of their customers and establishing deeper relationships.”

Darren Lloyd from The Very Group says: “I’m pleased to say that we’ve been partnering with Freedom Finance since 2018.”

“In that time they have taken a collaborative approach to working with us and I have been particularly impressed by the effort they have made to understand how they can work with us to offer new financial products to our customers whilst maintaining a strong focus on creating a seamless customer journey.”

“The team at Freedom are proactive, forward-thinking and flexible. They have a strong focus on exploring new revenue opportunities and any other ways they can invest and enhance our partnership.”