GNC Mexico selects RELEX for demand planning, forecasting, and replenishment modernisation push

GNC Mexico, a retailer of nutritional products, has partnered with RELEX Solutions, to improve the accuracy and efficiency of its forecasts and streamline its end-to-end supply chain.

GNC Mexico will use the RELEX demand forecasting and replenishment solution in its 553 stores and one distribution centre, and it will also support omnichannel operations.

Previously, GNC Mexico relied on manual processes. With RELEX, it says it will improve forecast accuracy and demand planning, replenishment, and allocation processes to drive greater product availability and optimise inventory levels throughout the supply chain.

Additionally, the platform will help unify its distribution operations to ensure demand is efficiently met across all stores and sales channels.

“Having an advanced solution like RELEX allows us to overcome the challenges posed by long lead times, which can exceed six months for some of our products,” says Abelardo Conde, CEO at GNC Mexico.

“We are now able to better understand the behaviour of different products at each point of sale and channel, thus optimising our inventory and improving our customers’ experience.”

“Working with such a well known brand as GNC Mexico fills us with pride, and we are delighted that they are joining the RELEX family,” says Carlos Victoria, Vice President at RELEX Solutions for the Americas.

“We are confident in RELEX’s ability to help GNC Mexico improve the efficiency of key processes within their supply chain, allowing them to continue growing in their market.”