Floodlight raises $6.4 million as it aims to tackle financial complexities of e-commerce SMEs

Floodlight, which is pitched as a smart business account for e-commerce firms, has raised a $6.4 million seed funding round.

This was led by Aleph, and 83 North, with contributions from former Shutterfly CEO and Amazon UK Managing Director, Yuval Samet, CEO of RiseUp and former CPO of Klarna, and Juan Lobato, Founder and CEO of Ebury. 

Floodlight allows e-commerce SMEs to connect a plethora of financial platforms to one dashboard to effectively manage their finances and grow their businesses.

Users can connect the likes of their Shopify store, bank accounts, PayPal, etc. to tap into relevant data that strengthens their personalised insights.

Beyond tech, Floodlight clients have 24/7 access to human support, including financial coaching.

Customers can also utilise Floodlight Debit Mastercards with unlimited 1% cash back.

“The community of e-commerce entrepreneurs deserves better than they're getting today. We want to give SME leaders the tools they need to grow their businesses with confidence,” says Noam Bernstein, Co-Founder and CEO at Floodlight.

“By providing a seamless financial management solution, we help SMEs overcome their daily challenges while unlocking opportunities to set themselves up for long-term growth. They can better serve their international customers, employees, and providers, and ultimately create more value for their businesses.”

“Our unified solution makes those challenges a breeze and creates an easily manageable and smart control centre. This seed round is an exciting validation of our platform and its massive potential to meet the needs of unserved SMEs.”

“Banks do not serve e-commerce entrepreneurs well. We are here to fix that. We are building a covenant with entrepreneurs that we are here to help them increase their financial resilience and build great businesses. We are incredibly excited to partner with Floodlight and join their commitment to this mission,” says Michael Eisenberg, Equal Partner at Aleph. 

“Their solution is the first we’ve seen that gives e-commerce business owners the insight, simplicity, and optimisation tools needed to stand out, succeed, and do so without going crazy.”