Valtech announces partnership with Specsavers to optimise optical retailer’s customer facing technology

Having previously supported optical retailer Specsavers in Northern Europe, Valtech has announced an expansion of the partnership globally.

As a consultant for Specsavers, Valtech will work with it to optimise its approach to digitisation by not only helping to integrate the right technology for its business needs, but also refine ways of working and technology operations across its different regions.

A key part of the partnership will focus on identifying where speed and efficiency improvements can be made within its tech stack and advising how technology can be used to advance Specsavers’ goal of ensuring an exceptional customer experience.

Additionally, Specsavers will tap into Valtech’s global delivery team to ensure it has the right people with the right skillset to drive crucial aspects of its digital transformation journey.

Lauren Kluckow, Client Partner at Valtech, says: “Across today’s competitive retail landscape, it’s crucial for brands to provide a seamless and engaging experience to help attract new customers, as well as maintain the loyalty of existing ones.”

“Our partnership will deploy a tech strategy that is built for the future. As a result, Specsavers can deliver a stronger, more simplified, and meaningful customer experience to change the lives of their customers through better sight and hearing. We’re excited to collaborate with the Specsavers team again for the next stage of its digital journey”

Specsavers will tap into Valtech’s involvement in the MACH Alliance, its partnerships with Contentful and Algolia, and its expertise in integrating composable technologies.

James Skinner, Director of Digital Technology at Specsavers, says: “We’re committed to fulfilling our customers’ expectations across their in-store and online buying journeys. Composable technologies help us make these journeys frictionless and ensure we consistently deliver the best experience for our customers.”

“We can meet the requirements for a particular channel or purpose by bringing together different digital abilities within one digital solution. This is where Valtech’s expertise and involvement in the MACH Alliance makes them the ideal partner to help us achieve our customer orientated digital transformation mission.”

The first phase of Specsavers’ digital transformation programme will focus on optimising the process of updating the eye and ear health content on its website, a major source of traffic and entry point into the crucial appointment booking flow and ensuring customers can easily access the information required across its digital channels.

This will allow it to deliver targeted and higher quality content at speed on its website, apps, kiosks and beyond. The first phase is expected to be completed by the end of March.

Dina Apostolou, VP Marketing at Contentful, comments: “Any opportunity to cut through the vast amount of noise in the market and make content more accessible for customers should be celebrated.”

“We can’t wait to see the work that Valtech and Specsavers will deliver together to improve information simplicity. We're proud that the Contentful Composable Content Platform will play a part in advancing Specsavers’ customer experience."