Creating a seamless customer experience: Bensons for Beds taps Emplifi live shopping technology
Bensons for Beds is using Emplifi Live Advisor solution to deliver live shopping and support to customers.
It’s now possible to connect to in-store experts for real-time tours, product demonstrations, and purchases. By visiting the store’s website, customers can activate a live one-to-one video call.
“One of the most notable characteristics of our customer base is their need to experience our products in a physical environment - or at least as close to a physical environment as possible. Trying to recreate that experience on a two-dimensional website is impossible,” says Graham Wilson, Director of Omnichannel and Digital at Bensons for Beds.
“By partnering with Emplifi we’re able to close that gap and bring our in-store experience inside the homes of our customers. Our newly introduced, live shopping experience allows us to add that human element customers crave which helps drive confidence and ultimately conversions.”
Bensons for Beds has been adding other Emplifi solutions such as Ratings and Reviews and UGC (user-generated content).
“By connecting Emplifi’s Live Advisor, Ratings and Reviews, as well as UGC, we’re able to create a more seamless experience for our customers as they move through the buying process. A lot of work goes into choosing the right technology partner,” says Wilson.
“Partnering with Emplifi has been a win for us as a business. There’s an enormous benefit of not having any heavy lifting as we have access to a suite of solutions all within one platform.”
"There’s nothing that excites us more than seeing one of our clients maximise return on their digital investments. We are proud to partner with a beloved UK brand like Bensons for Beds, as they pave the way, implementing modern solutions to age old customer challenges,” says Mark Zablan, CEO, Emplifi.
“Modern consumers value easy access to support and Bensons for Beds’ focus on providing live support is a testament to their commitment to customer satisfaction. We look forward to supporting their continued success as our partnership expands across other areas of the customer experience."
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