Puma India partners with Salesfloor to bring online customers closer to its stores
Salesfloor, a customer engagement platform that combines immersive virtual shopping, clienteling and conversational AI, has announced a partnership with Puma India.
The aim here is to bolster Puma's customer relations by integrating and elevating its online and in-store experience with a unique personalised shopping service.
The pair have provided online shoppers with a widget that connects them to store associates or style consultants for instant shopping guidance.
They will receive personalised consultancy on sizing, styling and product recommendations via online chats, video interactions and one to one outreach. India is the first market for the sports brand to implement this solution.
Vishal Gupta, Executive Director - Retail at Puma India, says: "We are happy to have partnered with Salesfloor in building a feature that has brought our online customers closer to our stores, further enhancing their shopping experience on Puma.com.”
“As a brand, we believe in consistently connecting customers with our products in an experiential manner and this strategic partnership with Salesfloor will be instrumental in our growth agenda for the India market."
Currently, the Salesfloor solution has been launched in 80 stores in India, following a pilot in 2022.
"We noted a positive response and an increase in customer adoption to the personalised shopping feature when we first conducted the Salesfloor pilot at our stores in 2022. We will expand the roll-out to more stores in 2023," Gupta adds.
"We are excited to partner with Puma India and be a part of their strategic growth initiatives by enabling them to deliver personalised expert advice across channels," says Oscar Sachs, CEO at Salesfloor.
"By delivering a more targeted and tailored online and in-store experience, Puma India will enhance customer engagement and loyalty, and ultimately drive business growth."
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