Valtech launches composable commerce accelerator with commercetools, inspired by Mars work

Valtech has worked has collaborated with commercetools to launch a composable commerce accelerator for multi-brand companies, inspired by the model it created for Mars.

Known as LEAP, the accelerator presents a solution for multi-brand direct-to-consumer (DTC) and B2C commerce strategy as they modernise and differentiate their customer experiences across their brands and channels.

“LEAP is designed to empower multi-brand enterprises in a competitive marketplace driven by fast-paced technology adoption and innovation in commerce,” says Casper Aagaard Rasmussen, Group SVP of Technology at Valtech.

“As multi-brand businesses move from a siloed and inflexible organisational structure to become digital enterprises, LEAP gets them back into the race. With time of the essence, our new commerce accelerator helps companies act fast in closing the widening gap between their processes and technology that hinders growth.”

“With this gap narrowed, they no longer sacrifice on technology innovation and instead, are better positioned to leapfrog the competition through exceptional customer experiences. We’re excited to lead the way in commerce with Mars and commercetools and for other brands to take advantage of this offering.”

“We have built a ‘commerce launcher’ that provides reliability across the stack at scale. It aims to have 60% of the usual D2C capabilities which everyone has come to expect, allowing our brands to focus on thinking and building differentiation,” says Balki Subramanian, VP Digital Demand at Mars and co-creator of the vision for LEAP.

“We can now also use the commerce launcher to accelerate the customer journey and go to market for all brands at Mars. This is a collective vision that we are validating purposefully.”

“We’re in an era where commerce experiences offline and within digital touchpoints have collided – there’s no way around that for consumer facing brands,” says Kelly Goetsch, Chief Strategy Officer at commercetools.

“This means it’s critical that these businesses have flexible operational structures and technologies that allows for faster adaptation to the market and consumer preferences.”

“Composable is the path to creating differentiated end-to-end shopping experiences thanks to its flexibility, scalability, and ability to facilitate innovation.”

“What’s more is that it’s primed for experimentation, which not only helps to solve today’s challenges, but also shape tomorrow’s opportunities for forming stronger customer relationships.”