MKM Building Supplies picks up MACH Alliance award for headless technology powered website
MKM Building Supplies has won a 2023 MACH Impact Award from the MACH Alliance for its work with Brave Bison Commerce, Vue Storefront, BigCommerce and Bloomreach, on its new website, built with headless technology.
The MACH Impact Awards recognise the most innovative and impactful technology projects globally that utilise a MACH (microservices-based, API-first, Cloud native SaaS, Headless) strategy.
The aforementioned project involved re-platforming the former MKM website to BigCommerce. Brave Bison, a media, marketing, and technology company, led the integration of the overall solution.
It enlisted the front-end solution Vue Storefront to implement the headless architecture and collaborated with commerce experience provider Bloomreach to drive personalisation across the site.
Ed Hornby, Managing Director at Brave Bison Commerce, says: "The MKM programme is a shining example of how great talent and great technology can combine with great ambition to deliver something truly ground-breaking and transformative.”
"This year long project overcame many complex challenges, including multiple integrations within a headless architecture, personalised omnichannel experiences for B2B and B2C, and multi-tiered pricing and local fulfilment.”
“We are immensely proud that we delivered it on time with MKM and our partners, via multiple distributed teams from Bulgaria to Bali via Hull. This prestigious award cements that sentiment."
Four weeks after the website’s launch, MKM witnessed a 42% increase in site traffic compared to the previous year, a 75% improvement in average page load speed, and a 77% boost in average time spent on the page. It also experienced a 26% increase in total web orders and an 82% uptick in revenue.
The company is also attracting new customers as a result, with new account creations growing from 700 per month to approximately 1,500 per month.
Furthermore, customers are spending more, as the average order value grew from £95 to £137, surpassing MKM's goal of £120. The new site's improved functionality has been well-received, evident in a 23% increase in net promoter score.
Sonja Keerl, MACH Alliance Co-founder and judging chair, comments: "We evaluated submissions from a wide range of businesses around the world... MACH principles are clearly taking hold among businesses, as evidenced by the many strong submissions we received.”
“The judges had a very difficult time choosing from an array of worthwhile projects, and the winners truly represent the best of the best."
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