J.Crew teams with Obsess for immersive virtual experience celebrating 40th anniversary
J.Crew has announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess.
The 3D, shoppable experience celebrates the company’s 40th anniversary and takes the form of a beach house that features six rooms and a separate boathouse.
The J.Crew Virtual Beach House also offers interactive content highlighting the brand’s heritage, along with gamified elements and checkout.
“We are excited to celebrate J.Crew’s 40th anniversary with the launch of the J.Crew Virtual Beach House in partnership with Obsess,” says Derek Yarbrough, Chief Marketing Officer of J.Crew and Madewell.
“This immersive experience brings our past and present together, giving our customers a virtual passport to explore the world of J.Crew, while shopping a curated edit of summer styles in an innovative digital format.”
Shoppers can discover J.Crew clothing, shoes and accessories in themed rooms with contextual merchandising that allows them to learn more about the products.
For example, they can visit the Floral Room and shop for Made-in-Spain espadrilles after learning about the 14th century origin of the shoe’s design.
The beach house also features images from the brand’s storied catalogues and a Catalogue Cover Pop Quiz in addition to a multi-room, interactive scavenger hunt game.
“J.Crew is an iconic American brand and we’re thrilled to partner with the company on the launch of its very first immersive virtual store,” says Neha Singh, Founder and CEO at Obsess.
“Adoption of virtual stores is now reaching scale, and brands like J.Crew are seeing tremendous value in how these experiences are enabling them to connect with new audiences, foster customer engagement, drive sales and create memorable digital touchpoints.”
2022 RTIH INNOVATION AWARDS
Obsess emerged victorious at the 2022 RTIH Innovation Awards, picking up the Global Technology Vendor of the Year gong.
Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
The 2023 RTIH Innovation Awards are now open for submissions. Further details here.
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