Perfect Corp. partners with Dufry to bring AR makeup virtual try-on experience to European airports

Perfect Corp. has announced a collaboration with travel retailer, Dufry, providing in-store and web makeup virtual try-on for products from 15 brands.

In London Heathrow, London Stansted, Manchester and Barcelona, it is now possible to try products from the likes of Benefit, Kylie Cosmetics, Guerlain, and Huda Beauty.

Dufry plans to bring Perfect Corp. powered virtual try-on shopping experiences to more airports in the future.

"Our true value for retailers is our capacity to provide hundreds of brands’ virtual SKUs to retailers wishing to engage with their consumers wherever they are,” says Perfect Corp. Founder and CEO, Alice Chang.

“Our collaboration with the global travel retailer Dufry allows us to also touch traveling consumers during their journey, be it online or offline.”

“We believe that by partnering with travel retailers, our personalised and interactive digital solutions for beauty and luxury products can help the post-Covid recovery of the travel sector and bring travellers the shopping experiences of the future wherever they are traveling to."

Lee Adams, Global Digital Smart Store Head at Dufry, says: “We are thrilled to be offering our customers this virtual try-on tool. We have been working on this collaboration with Perfect Corp. as part of our digital strategy to revolutionise the passenger experience.”

“This AI and AR powered technology forms a seamless part of the shopping journey for our passengers, helping them to easily choose the products that are perfect from them, as well as saving them time at the airport.”

“We are working with Perfect Corp. to continue rolling out this new technology across many more of the 75 countries where we operate, as well as exploring new projects for the future.”