Brooks Running taps TrusTrace retail technology for transparency and responsible sourcing initiatives
Brooks Running has selected the TrusTrace platform as it looks to deepen visibility across its manufacturing supply chain and help identify and mitigate responsible sourcing and business continuity risks.
“Brooks Running has recently partnered with us to expand its commitment to tracing its supply chain in granular detail to help create a more sustainable business,” says TrusTrace CEO and Co-Founder Shameek Ghosh.
“We have a vision of the future where all value chains are traceable, circular and fair, and we are excited to partner with Brooks to support them on their journey towards achieving transparency and their responsible sourcing objectives.”
“Through gathering granular data on where and how their products are produced, Brooks will be able to identify and work to improve the social and environmental impact of their supply chain, as well as comply with complex regulations.”
"Visibility into the factories that manufacture Brooks products, materials and raw materials is critical to ensure our responsible sourcing standards outlined in our Supplier Code of Conduct are upheld," says Dave Kemp, Director of Corporate Responsibility at Brooks.
"The expansive and complex nature of our manufacturing supply chain makes this visibility difficult. TrusTrace enables us to identify and mitigate responsible sourcing and business continuity risks and increase due diligence for customs compliance.”
At the end of 2022, 100% of Brooks’ tier 1 factories were using TrusTrace, with more than 130 tier 2 and 70+ tier 3 factories invited to the platform.
Looking ahead, it will use the tech to trace at the individual product level, enabling deeper transparency to consumers on where its product and materials are manufactured, while improving efficiency of chain of custody data collection for compliance with laws and regulations.
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