Breaking down e-commerce barriers: BigCommerce adds local shopping features to multi-storefront solution
BigCommerce, an open SaaS e-commerce platform for B2C and B2B brands, is adding new functionality to its multi-storefront (MSF) solution, expanding the ability of merchants to reach and sell to consumers regardless of where they live, what language they speak or what currency they use.
“Language, currency and cultural differences should not be barriers to commerce, and now they don’t have to be,” says Troy Cox, Senior Vice President of Product at BigCommerce.
“These new enhancements extend our MSF functionality so that merchants have even more flexibility to grow their brands and global footprints through one powerful BigCommerce dashboard.”
Merchants will be able to create localised experiences with unique content and settings for each storefront, including: tailoring content across product catalogue, storefront pages, cart, checkout, orders and transactional emails; creating unique pricing, coupons and promotions for each storefront; controlling SEO strategy across pages, categories and products for each storefront; set localised language, payments, currency, tax and shipping options.
Launched last year, MSF enables enterprise merchants to create and manage multiple storefronts within a single BigCommerce store. The likes of Ted Baker leverage MSF to power localised user experiences for their shoppers.
"We recognise the growing demand for cross-border selling and understand the importance of effectively marketing to diverse audiences,” says Jon Woodall, Managing Director at Space 48.
“With BigCommerce's new international enhancements for multi-storefront, we can empower our customers to drive growth in global markets.”
“By leveraging this new feature, we believe our customers can unlock new opportunities and expand their reach to thriving international markets, ultimately driving remarkable growth and establishing themselves as global leaders.”
“Merchants crave the opportunity to sell in different countries, but executing an international approach can be difficult because of language and payment differences,” says Tommaso Galmacci, Digital Commerce Consultant at Adiacent.
“BigCommerce recognises these challenges, and these new enhancements will help our customers, whether they are B2B or B2C businesses, take an omnichannel approach to reach their audiences everywhere.”
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