Eagle Eye secures five-year Morrisons deal for enhanced digital loyalty and promotion offering
Eagle Eye has secured a five-year contract with Morrisons involving the UK grocery giant’s loyalty and promotional offering.
The retailer will tap Eagle Eye's AIR platform for its loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in-store, online and on fuel.
Its new offering aims to create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available.
The scheme will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.
Rachel Eyre, Morrisons Chief Customer & Marketing Officer, says: "This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers."
Tim Mason, CEO at Eagle Eye, says: "We are excited to have won this multi-year contract with Morrisons, one of the UK's leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.”
“We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important."
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