Mochara and influencer Billie Shepherd announce new partnership, powered by Stored payment tech

Equestrian and leisure brand Mochara and influencer Billie Shepherd have announced a partnership, leveraging technology provided by Stored.

The pair say that, unlike traditional brand-influencer collaborations that often rely on affiliate link interruptions and third-party cookies for tracking and measuring performance, Stored’s payments solution ensures a smoother, uninterrupted shopping experience.

Tapping the firm’s platform, Shepherd can curate her favourite Mochara products behind a single link, which leads her 2.6 million followers directly to a two-tap checkout.

"In the digital age, consumers discover brands in almost infinite ways, yet the shopping experience has lagged behind,” says Danny Howe, Co-Founder at Stored.

“Traditional in-store and e-commerce methods are built for browsing and often don't reflect the personal journey the customers have taken to get there.”

“Our partnership with Mochara and Billie Shepherd, enables creators and brands to build better connected, higher converting shopping experiences. We're excited about Stored's potential to revolutionise the brand-creator-consumer relationship and to streamline other disconnected shopping experiences in the future."

Shepherd has agreed to endorse Mochara’s products through her Instagram channel.

Stored provides direct, real-time performance insights to both brand and creator, reducing the dependency on affiliate links and third-party cookies.