Habbo and Juniper Creates announce user-generated merchandise in the metaverse partnership
Virtual world and chat room Habbo has announced a user generated content in apparel and toys partnership with Juniper Creates, a custom merchandising solution for online creators.
The aim here is to enhance the digital collectables and community experience within the metaverse.
Unlike traditional merchandise, where designs are determined solely by brand or company, this partnership invites the Habbo community to design and select lines of apparel and toys.
These will be linked to in-game digital collectables crafted by the Habbo team. Users can submit their designs, participate in the community selection process, and own and showcase their creations in both the real world and the digital realm.
Mika Timonen, Product Director at Habbo NFTs, says: “User generated content has been the core of Habbo from the beginning. Now, our community can design merchandise for both real life and in-game. We are extremely excited to see what ideas our community will bring to the merchandise.”
Robert Iaboni, Partnerships Manager at Juniper Creates, shared his excitement about the collaboration, stating, “Juniper Creates is thrilled to work on this partnership with Habbo. This collaboration brings together Juniper Creates’ expertise in translating digital intellectual properties in tangible products within Habbo’s expansive digital community.”
“Together, we aim to create immersive physical products that will enhance the Habbo experience for its users worldwide.”
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