British fashion retailer AllSaints embraces NewStore mobile first vision with mPOS and app roll-outs
AllSaints is set to roll-out NewStore’s mobile Point of Sale (mPOS) in more than 200 stores globally.
The British fashion retailer previously selected NewStore to replace its homegrown direct-to-consumer mobile app.
"Our goal has always been to create customer journeys that are effortless and contemporary. To do this, we needed a modular yet comprehensive omnichannel platform that could empower us to innovate and adapt," says James Reid, Chief Innovation Officer, AllSaints.
"We originally selected NewStore to build our consumer app, but that was just the beginning. By expanding our partnership, we are elevating the overall customer experience and future-proofing our technology strategy at the same time."
The NewStore mPOS will unlock new benefits like enhanced associate mobility, streamlining the checkout process, and allowing AllSaints stylists to interact with customers anywhere on the store floor.
Also, by integrating with the other components of the AllSaints retail tech stack, NewStore will be able to access all customer, order, and inventory data, enabling a number of unified commerce flows to further enhance the service that AllSaints provides.
By allowing associates to step away from the till, assist customers using only an iPhone or iPad, and access critical data in real-time on those devices, AllSaints says it can offer more personalised and efficient in-store interactions, leading to increased loyalty and sales.
At the same time, its app, which is built on the NewStore Consumer App solution and available on iOS and Android, went live in March and has been downloaded more than 75,000 times, with 8,000+ reviews and an average app rating of 4.9 stars.
It also now accounts for a significant proportion of the brand’s total e-commerce revenue, and has more than doubled the performance of the original AllSaints app.
“There is no one size fits all formula when it comes to executing an omnichannel strategy, and the composable architecture of our platform offers enterprise brands like AllSaints the agility and adaptability required to meet their digital transformation goals,” says Stephan Schambach, Founder and CEO, NewStore.
“AllSaints’ decision to adopt both our mobile PoS and consumer app demonstrates their commitment to a holistic omnichannel strategy. By working seamlessly together, these solutions will allow the brand to offer a truly unified shopping experience across every touchpoint.”
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