La-Z-Boy works with 3D Cloud by Marxent as it taps web-based augmented technology

Furniture retailer La-Z-Boy reports that 3D product configuration and WebAR OnDemand technology is now available on its website. Powered by 3D Cloud by Marxent, the initiative is part of La-Z-Boy's Century Vision strategic plan.

The company is investing in a range of new shopping and brand experiences for both digital platforms and bricks and mortar environments. 

It says that the upgraded product configurators and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience. 

With over 29 million possible configurations available to consumers, WebAR OnDemand aims to bring a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.

The approach uses 3D Cloud WebAR OnDemand to automate 3D content creation and deploy WebAR at scale.

“AR is table stakes for today’s furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalogue,” says Jill Brown Thomas, Senior Director of Digital Commerce at La-Z-Boy.

“The 3D Cloud product experience platform and 3D Cloud Product Configurator make personalisation at scale easy. Shoppers can configure their desired product from millions of possible combinations and preview them in AR without any catalogue knowledge and without an app.” 

With WebAR, sessions are up over 150% versus in-app AR usage when the company was relying completely on app-based AR. 

How it works

1. Visit any La-Z-Boy upholstered furniture product page on a web browser or mobile device. Try the Soren Rocking Recliner  or the Joel Reclining Sofa

2. Configure on a desktop or mobile device

3. View from any angle

4. Download a JPG or PNG at any angle

5. If using a mobile device, view the configured product in AR. QR code support will be added for desktop users later this year.

“La-Z-Boy was early to 3D product configuration and augmented reality,” says Beck Besecker, CEO and Co-Founder at 3D Cloud by Marxent. “Their upgrade to WebAR OnDemand gives shoppers the tools to customise quickly, collaborate with loved ones on designs, and buy with confidence.”

"This programme exemplifies the Century Vision strategic plan in action. We're eager to continue our history of innovation by introducing cutting-edge digital shopping tools like WebAR," Brown Thomas comments.

"La-Z-Boy customers spend valuable time researching and customizing products to ensure they find the perfect fit. Our data show that when customers conduct online research they arrive at the store better informed, resulting in a more satisfying buying experience and ultimate product satisfaction.”

In addition to WebAR and 3D Cloud Product Configurators, La-Z-Boy's in-house design programme uses the 3D Cloud Room Planner to deliver customised floorplans with photorealistic 3D renderings to design clients.

All of their 3D applications are powered by the 3D Cloud product experience platform and utilise the same 3D models and materials.

“La-Z-Boy is a model for omnichannel 3D innovation within the furniture industry," Besecker says.

“They have outstanding digital leadership. As a long-time innovation partner, it’s been our pleasure to help them deliver on their vision. Congrats to both the La-Z-Boy and 3D Cloud teams on an impressive feat.”