White Stuff makes BigCommerce move to keep pace with customer expectations and evolving shopping habits
BigCommerce has announced the launch of White Stuff, a British fashion and lifestyle brand, on its platform.
“We now have more flexibility to do everything we want in the short-term, and we are ready to adapt to whatever the future holds,” says Steve Borg, Technology and Transformation Director at White Stuff.
Established in 1985 and with over 110 physical stores, White Stuff, prior to the Covid-19 pandemic, had prioritised its bricks and mortar stores, but realised it needed to invest in its e-commerce operations and improve agility to keep pace with customer expectations and evolving shopping habits.
“Our previous online store was SaaS-based, but the performance and site speed weren’t strong enough to keep up with customer demand,” says Borg.
“Changes were difficult to make, and it didn’t scale during busy times. We are a very customer focused brand, and our new site now delivers on a great buying experience for our customers.”
After switching to BigCommerce, White Stuff immediately saw its site speed increase by 80%, and its mobile site speed increased by 100%.
With a small team managing its e-commerce operations, it needed a platform supporting an agile, flexible and fast tech stack that could adapt to future needs.
“The new tech stack allows us to run multiple country sites efficiently and without duplication, supporting our international growth plan,” Borg adds.
Partnering with Apply Digital for implementation on BigCommerce, White Stuff chose Vue Storefront for digital storefront, Amplience for content management, Akeneo for product information management, and Constructor for search and product discovery.
“We have a relatively small team, and therefore we look most importantly for good partners,” Borg says.
“Running a proof of concept with BigCommerce’s open platform as the foundation combined with these best-of-breed integration partners gave us the confidence that these solutions would work really well together, would give us the headless solution we were looking for to keep things lightweight, and would give us the ability to innovate quickly to deliver an incredible customer experience.”
“White Stuff now boasts a highly composable tech stack that capitalises on MACH Alliance principles and gives them the ability to integrate platform and platform data and then use that data to quickly pivot and adapt,” says Mark Adams, Senior Vice President and General Manager of EMEA at BigCommerce.
“Their customers are ultimately the big winners here as White Stuff is able to add new features that enrich the website experience.”
"Amplience works with the world's leading brands to create incredible digital experiences,” says David Ross, Vice President of Sales at Amplience.
“When White Stuff approached us, we were thrilled to be working with a company that cares as much about its customers as we do. White Stuff prides itself on thoughtfully designed, well made clothes, and Amplience prides ourselves on enabling our customers to create thoughtfully designed, well made digital experiences. It's a great match, and we're proud to be working together."
“It was a pleasure working with the White Stuff team, along with our partners at BigCommerce, Apply Digital, Akeneo, Amplience, and Vue Storefront, and I couldn’t be prouder of the result,” says Eli Finkelshteyn, CEO and Co-founder at Constructor.
“We’re big believers at Constructor in the additional revenue and conversions that can be driven by product discovery and on-site search software that is actually made for e-commerce.”
“Working with our partners in composable commerce to switch White Stuff off their legacy, one-size-fits-all solution to services that are tailor-made for e-commerce, we’re thrilled with how things came together and with the business results driven for White Stuff.”
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