All eyes on Aarhus, Denmark as retailer føtex opens its first autonomous store, powered by AiFI technology

After a soft opening and a series of tests, føtex, part of Salling Group, has officially opened an unstaffed føtex Go store in Aarhus, Denmark.

Powered by AiFi technology, the checkout-free shopping location is open 24/7. This is the retailer’s first venture in to the autonomous stores space.

Customers check in with their payment card, take goods off the shelves and leave the store. Cameras in the ceiling register the purchase of goods.

Morten Møberg, Executive Vice President, Director at føtex, says: “There are already many customers who have stopped by during the "test week" and the store has received a lot of praise. There is a good reason for this.”

“The team has created a super store, and we can offer our customers a really wide selection with 1,500 items in just 120 sqm. But the most important thing of all is of course that it is super easy.”

Chryssi Soteriades, Strategic Account Manager at AiFi, says: “Honoured and thrilled to have brought this innovative project to life with føtex, Salling Group and AiFi technology. The Føtex Go store is now officially live to the public. Such a seamless 24/7 offering of shopping, pioneering in the region. Well done to the whole team.”

2024 RTIH INNOVATION AWARDS

Autonomous stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.