Trinny London deploys Fivetran technology as beauty brand puts new data movement solution in place

Trinny London, a beauty brand founded by Trinny Woodall, has boosted its data operations using Fivetran's platform. By automating its data processes, it says that it has gained the equivalent efficiency of an entire data engineering team, resulting in annual savings of up to £260K.

The company has expanded from an e-commerce platform to a retail presence across the UK, Ireland, Australia, and the US. However, its previous data stack was overwhelmed by its growth, and existing data integration processes were outdated and inefficient.

Trinny London also needed to migrate its database from the US to the UK to comply with GDPR regulations. Given its reliance on an online presence, these data challenges presented a significant barrier to growth. To remain at the forefront of the beauty industry, it turned to Fivetran.

“With Fivetran, we can finally focus on what we love – tackling new and exciting challenges,” says Holly Foster, Data Lead, Trinny London. “Everything runs smoothly and just works. Whenever we reach out to the team, they’re ready to assist. It’s always been a collaborative effort, and that’s what we appreciate most about Fivetran – it feels like a true partnership.”

Within days of deploying the technology, Trinny London had a fully automated and reliable data movement solution in place. 

Over 50% of employees now have self-serve access to data, eliminating bottlenecks and boosting business agility. Additionally, with over 20 Fivetran connectors integrated into its data stack, the brand has gained full visibility across marketing platforms, optimising cross-channel campaign performance.

The roll-out has enhanced the company's understanding of data's role in strategy building, enabling teams to make informed projections and create long-term plans. Meanwhile, the data team can focus on high level strategic projects instead of constantly building pipelines.

“As a global online brand, it’s vital that Trinny London’s data operations run as smoothly and efficiently as possible,” says Stephen Mulholland, Regional Vice President, EMEA, at Fivetran. “It’s been great helping the data team achieve this goal to drive further business growth and democratise data access across the whole company.”

2024 RTIH INNOVATION AWARDS

Data operations are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.