Apadmi helps high street giant Poundland on design, develop, optimise and launch of new mobile app

Apadmi has created a new loyalty app for Poundland.

Following trials, Poundland Perks has been rolled out nationwide, with the app becoming the number one free download in the Apple and Google Play stores in just 24 hours.

It offers a new loyalty scheme which provides a combination of personalised offers, Poundland Perks Points and interactive games. The app had more than 500,000 sign-ups in the first few days.

Poundland’s Director of Digital, Tom Hill, says: “It’s been a very strong start for our new rewards app, as we give customers the opportunity to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in-store or online.”

The app underwent several rounds of testing over the last year initially on the Isle of Wight, in Northern Ireland and latterly in Scotland before its national launch.

Poundland’s Head of Digital Loyalty and Engagement Emma Collins says: “The engagement levels in the app when we use gamification are through the roof - our customers love the app and are really engaged with it. We couldn’t have achieved this without Apadmi’s mobile expertise and smart loyalty solutions.”

Apadmi’s Client Services Director Keeley Lee says: “We are delighted to see the initial impact the Poundland Perks app has had on the wider business and its customers. To see the collaborative effort across the team be so positively received is fantastic and we’re only at the beginning of this exciting project.”

2024 RTIH INNOVATION AWARDS

Mobile retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scayle, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.