Swedish retail technology company Touchtech announces partnership with Puma Group
Touchtech has announced that it will be working with Puma Group.
Touchtech is a platform featuring tools that assist salespeople to connect, present and do business with their customers.
Andres Castro, Teamhead Customer Connectivity at Puma Group, says: "In today's rapidly evolving retail landscape, embracing digitalisation is crucial to stay ahead of the curve and meet the evolving needs of our customers and consumers.”
“By joining forces with Touchtech, we aim to harness their technology and expertise to drive innovation in our sale processes and enhance the buying experience of our customers.”
He adds: “This partnership is a significant step in our digital development journey. By teaming up with Touchtech, we aim to streamline sales and revolutionise how we create digital catalogues.”
“Their extremely flexible and powerful technology will give our wholesale teams worldwide the necessary tools to engage with our customers. We're committed to innovation in sports and fashion, and this partnership embodies that commitment.”
“Special thanks to Deniz Chaban (Touchtech CEO) for his incredible support and dedication to make this happen, we're excited about the possibilities ahead and can't wait to see what we'll accomplish."
2023 RTIH Innovation Awards
Puma was included on the shortlist for the 2023 RTIH Innovation Awards Global Retailer of the Year category.
It had encountered challenges in engaging a younger, digital native customer base and understanding in-store customer behaviour.
With refive's digital receipts, it has bridged these gaps. Now, at the checkout, it engages customers digitally, understanding anonymous customer behaviour in detail, collecting feedback and thousands of marketing opt-ins.
Thanks to this, Puma is now able to interact with in-store customers post-purchase as easily as with their online counterparts.
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
