Ikea Amsterdam aims to transform Click and Collect experience as it launches in-store pick-up system

Ikea Global – Amsterdam has introduced an in-store pick-up system, as part of a wider global pilot project which aims to transform the traditional Click & Collect experience.

At the heart of this are two vending machines, specifically designed for order retrieval. These are part of a broader initiative to enhance customer service and efficiency and have the ability to handle 480 orders daily.

Customers can place orders online and choose their pick-up location and time. The service has been boosted with large vending machines in the Ikea Amsterdam store for bigger orders and Pick-Up lockers for smaller purchases.

To integrate this technology, the Amsterdam store underwent significant renovations.

Those involved say that the adoption of vertical storage and complete transition to self-checkouts has optimised store space, allowing for better product storage and availability.

Youssef Zouhair, Logistics Director of Ikea Netherlands, says: “Our team has shown remarkable dedication in implementing these machines and reorganising the warehouse, they truly embody the Ikea values and our entrepreneurial spirit.”

Kevin Gamble, Country Digital Manager, comments: ‘’The lockers and Click  Collect machines installed in Amsterdam reflect our commitment to seeking out new omnichannel methods of meeting our customers in a way they want to be met.”

“A brave decision from our logistics colleagues, with the support of the Ikea Netherlands management team, have led us to the extraordinary position of having a new and innovative warehousing system installed in one of our largest stores in the country.’’

These automated storage solutions have been in use within Ikea stores in the United States and the Czech Republic for internal storage purposes, benefiting co-workers.

The Ikea Plaisir store in the greater Paris, France area first piloted this solution for customers in January 2022.

“We understand customers have different preferences and we want to offer them options for whenever and however they want to get their purchases home. Click & Collect has been available for some time, and now, this new solution is a great step towards better meeting their needs,” says Tolga Oncu, Ikea Retail Manager.

“It’s a testament to our continuous effort to experiment and find new ways to meet customer needs”.