UK startup Sticky bags Innovative Product of the Year award at Smart Retail Tech Expo 2024 in London
UK-based startup Sticky has picked up the Innovative Product of the Year award at Smart Retail Tech 2024, which is taking place this week at London ExCel.
The award, according to the show organisers, “recognises the most creative and unique product which has pushed the boundaries of smart retail tech and re-defined the future of this dynamic industry”.
Smarty beat out Bango and Consumer Insights Lab to secure the gong.
It enables retailers to turn more of their physical space into Points of Sale, and last year secured £1.5 million to fund its expansion plans.
The venture, which counts the burger chain Byron among its clients, attracted backing from new investors Praetura Ventures and Cornerstone VC.
The round also included follow on funding from SFC Capital.
Sticky uses its own operating system with NFC technology to enable companies in sectors such as retail, hospitality and health and fitness to process payment transactions in less than 10 seconds.
Based in Manchester, the company was founded by Priscilla Israel and James Garner in 2020.
"We help our customers see their physical space as an asset and as a way to make more money," Israel told Sky News.
"The future of physical spaces is well debated but at Sticky there is no debate about their future or value - they are where we all live and work."
David Foreman, Managing Partner at Praetura Ventures, says: "Sticky has taken a visionary approach to the problem of unused retail space and online engagement in offline environments, and that is what attracted us to invest in the business."
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