DW Drums teams with Storyblok to power its digital presence and modernise its content operations

DW Drums, a drum manufacturer that is endorsed and used by drummers from bands such as Two Door Cinema Club, Descendents, Slash, Foreigner, and Avenged Sevenfold, is using Storyblok’s CMS to modernise its content operations.

It partnered with the digital agency, Domaine, to build a new digital presence that includes a native e-commerce platform for the very first time.

Did you know each DW 5050 Pedal is hand-signed by DW founder Don Lombardi and includes a limited edition DW 50th Anniversary pedal bag?

Heads up - our stock on these limited edition pedals is running low. Get yours before they're gone at the link in our bio. #TheDrummersChoice pic.twitter.com/F2E294QfL8

— Drum Workshop, Inc. (@dwdrums) February 3, 2024

Stacey Taylor, Digital Production Manager at DW Drums, says: “There’s always a story behind the music.”

“Storyblok makes it easy for our entire team to create content and tell stories about our products and artists in an appealing way that our customers can connect with.”

Alanna Churchard, Director of Engineering at Domaine, says: “Using Storyblok for content management and Shopify for e-commerce is a powerful combination.”

“We’ve only completed the first phase of DW Drums’ digital transformation, so there’s much more to come. Storyblok is so easy to use that part of our vision is to have the artists use it to post visual and written content on their own.”