Co-op rolls out member prices via its own online shop, matching UK retailer's in-store offering

Co-op reports that it is now offering the same member price benefits online for its member-owners as it does in-store.

Member prices are across more than 300 key lines and everyday essentials, with branded and own-branded items including: Co-op 800g loaf (£0.76p); whole cucumber (£0.80p) ; six salad tomatoes (£0.85p); six medium free-range eggs (£1.40); Co-op spaghetti/penne pasta (£0.80); Co-op tomato ketchup 550g (£1.10) and Co-op baked beans 400g (£0.49p)

According to a press release: “As a co-operative business, being a Co-op member-owner is more than just a having a loyalty card, it gives members the chance to directly benefit while also having a say in how their business is run.”

“In addition to delivering additional value through member prices, membership also includes personalised offers every week, gamification and access to pre-sale tickets for artists at Co-op Live via the Co-op app.”

Co-op says that it is seeing the highest influx of member-owners in eight years. Earlier this year, it announced ambitions to increase the number from five million to eight million by 2030.

Chris Conway, Co-op’s eCommerce Director, says: “Co-op Membership is a different way of doing business, we are focussed on creating value for our Member-owners who are at the very heart of our business.”

“Growing and innovating our online channels is a fundamental part of our approach, and we are committed to providing greater benefits to those who own our business, our member-owners, with savings across an extensive range and choice of everyday essentials and groceries ordered through our own online shop.”

Co-op has plans to grow the number of its stores where its own online shop is available to 1,000 during 2024, and has ambitions to accelerate its share of the quick commerce market to more than 30%.

In addition to its own online shop, Co-op partners with Amazon, Deliveroo, Just Eat, Uber Eats, a small scale trial with Snappy Shopper in Northern Ireland, and autonomous delivery of groceries by robots through Starship Technologies.

Its own online shop has a focus on quick convenience, with deliveries available in as little as under one hour and delivery charges from 99p. Co-op