American footwear brand G.H. Bass taps ReaLift tech for launch of online scanning solution in Europe

G.H. Bass EU has launched a web-based footwear scanning solution powered by ReaLift that allows shoppers to receive their ideal shoe size by scanning their feet on their mobile devices.

Upon clicking the call to action button on a product page, shoppers are redirected to a web application experience that gives them step-by-step instructions on how to use the application to scan their feet.

Once the shopper scans their feet, they are redirected to the original page where they receive their ideal shoe size and foot dimensions.

Once scanned, their measurements are saved via their local storage so they do not have to scan again and can visit other pages to receive their ideal size in different styles.

The solution scans the shopper's feet using their mobile device and any credit card sized card in their wallet or purse. ReaLift says 74% of shoppers who use the experience do not use cards with identification or currency associated with them.

“Selecting the right shoe size online is a difficult task and usually involves a guessing game or purchasing multiple sizes, which creates unnecessary shipping back-and-forth for online merchants and shoppers,” says Ronald Dod, CEO and Co-founder at ReaLift.

“Add in wait lines for shipping centres, commuting to and from them, and you have an inadequate system that needs to be improved.”

“Our partnership with G.H. Bass will allow their shoppers to gain confidence in the size they purchase and skip the unnecessary guessing game. We are thrilled to partner with an innovative and forward thinking team.”  

“Solving online sizing for us has always been a challenge as our shoes run large, and you can fit different sizes across many different styles in our catalog,” says Emily Jacobs, E-commerce Manager at G.H. Bass Europe.

“We needed a simple and on-brand solution to help communicate the right size and fit our online shoppers to reduce purchasing multiple sizes and the customer service time.”

“Thankfully, we found a great partner with ReaLift, who was very easy to work with. We are ecstatic to be one of the first footwear merchants to adopt this technology.”