FinTech giant Adyen announces pasta, pizza and payments partnership with Italian restaurant group Vapiano

Adyen has announced a partnership with Italian restaurant group Vapiano.

Adyen’s technology is enabling guests to customise their checkout experiences, and making it possible for them to order food on their phone using digital wallet payments for the first time.

The announcement follows a pilot in one of the group’s London branches, in which data analysis found that 80% of orders were made via a mobile ordering platform on customers’ phones.

While the pilot revealed a demand for faster and more seamless ordering services, it highlighted the limited choice of payment options for customers.

Adyen’s financial technology platform enables Vapiano to expand its digital capabilities by offering a flexible service and a greater range of payment options.

This reflects a broader trend for payment flexibility, with new consumer research from Adyen finding that 54% of people will leave the checkout process if they cannot pay how they want, and 27% stating that they no longer carry a wallet with them.

Vapiano also wanted a partner that could support its international growth and enhance its fraud prevention abilities.

Adyen’s single platform gives the business a complete view of transactions - allowing merchants to access historical data to better inform its own risk management systems.

“Our financial technology helps businesses in the hospitality industry to enhance their customer experience. Our platform empowers customers to pay using their preferred method, while also providing data on people’s purchasing preferences to offer clearer customer insights,” says Nicole Olbe, Managing Director, Adyen UK.

“We’re excited to support Vapiano on its digital transformation journey, fostering loyalty and supporting its international growth.”

“We have deployed Adyen’s technology to support our customer experience and improve the business’ operational efficiency,'' comments Mateusz Kostrzebski, Head of IT at Vapiano.

“By rolling out fast, reliable, and secure systems we expect loyalty to increase, while utilising customer data to help analyse customer trends.”