UNTUCKit extends NewStore Unified Commerce Platform deal as retailer continues its omnichannel journey

NewStore has announced the extension of its partnership with UNTUCKit.

It says that the renewal highlights “the significant value the NewStore Unified Commerce Platform has delivered over the past six years, cementing the brand’s position as one of the world’s fastest growing and most innovative omnichannel retailers”.

Since going live in 2018, UNTUCKit has expanded its store footprint from 25 to more than 80 locations across the US, Canada, and the UK.

During that time, the organisation achieved a 40x return on its initial investment thanks to the incremental revenue driven by the platform’s omnichannel features. In the last year alone, that translated to a 19% uplift on UNTUCKit’s bottom line.

“When we re-evaluated the market, many vendors claimed to offer a lower total cost of ownership, but none were able to unlock growth in the same way as NewStore,” says Aaron Sanandres, Co-Founder and CEO, UNTUCKit.

“There is much talk about the promise of omnichannel in retail today, but it is clear that NewStore has the only platform to enable a truly unified customer experience across all our channels.”

The NewStore Unified Commerce Platform was purpose built for brands like UNTUCKit because it can support complex use cases and large scale operations without stitching multiple bespoke systems together.

NewStore does this by providing an all-in-one enterprise solution instead of a plug-in marketplace, which is inefficient and unreliable at scale.

Also, thanks to the platform’s API first architecture and integration capabilities, it works with the other components of UNTUCKit’s tech stack to be the central source of truth for the brand’s retail operations.

“NewStore has been an invaluable partner for us along the omnichannel journey. Its user-friendly design has reduced our training resources, and the productivity increases we’ve seen allow us to do more with less,” says Kaitlin Gottlieb, Senior Director of Omnichannel, UNTUCKit.

“Their collaborative approach has also empowered us to influence platform updates and new features. The clienteling solution is a great example of that. Not only has it boosted our bottom line, but it has also emerged as a key marketing channel, enabling us to forge deeper connections with our customers.”

UNTUCKit was the first customer to pilot the NewStore Clienteling solution, and it has played a significant role in shaping the product. This has seen clienteling transactions accounting for 11% of all store sales over the past four quarters.

On top of that, customers using this service are typically the most dedicated shoppers, leading to a 14.5% higher Average Order Value (AOV) than standard store transactions.

“Partnership and innovation are at the core of what we do at NewStore. While some solutions may suit smaller operations, we excel in providing scalable, robust technology for high growth brands,” says Mike DeSimone, CEO, NewStore.

“Our clients benefit from real-time inventory management, seamless omnichannel integration, and a stable platform that drives significant sales uplift and operational efficiency. We are committed to future-proofing retail businesses, ensuring they thrive in an ever evolving landscape.”

2023 RTIH INNOVATION AWARDS

NewStore emerged victorious at the 2023 RTIH Innovation Awards, picking up the Omnichannel Retail Initiative of the Year gong for its work with Footasylum.

Our winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.

Further information on the 2024 awards here.