Adyen inks in-store contactless payments partnership deal with luxury fashion giant Prada Group

Adyen has announced a new partnership with Prada Group to innovate the payment experience in-store.

The latter is leveraging Tap to Pay on iPhone in its US and Milan stores with additional markets going live in the near future.

Adyen supports Tap to Pay on iPhone which enables the Group to accept all forms of contactless payments – including contactless credit and debit cards, Apple Pay, and other digital wallets – with no additional hardware or payment terminal needed.

As a result, customers no longer need to queue at a register, and instead can checkout directly with their sales associate in-store.

"We are working on scaling our omnichannel solutions on the platform to connect each sale across all channels. We need to make everything seamless. We believe Adyen is the right partner to help us collect and manage all our payments data efficiently,” says Cristiano Agostini, Prada Group Chief Information Officer.

Adyen is also helping Prada Group migrate its payment infrastructure to a single, omnichannel platform.

Now, every time the Group interacts with a customer, it can maximise the use of transactional data across channels. This means it has a single view of its customers, allowing the brand to tailor each customer interaction – whether that's online, in-store, or in any other moment between it and the shopper.

“We’re working with Prada Group to deliver a bespoke, luxury experience from start to finish for customers,” says Roelant Prins, Adyen’s Chief Commercial Officer.

“For luxury brands, the human connection in store at the point of purchase must be memorable. Technology, though totally invisible to the human eye, allows for an even more streamlined shopping experience which for Prada Group is essential.”

Adyen’s relationship with Prada Group started several years ago with e-commerce and has expanded to all PoS solutions around the world.