Benelux retailer Maxeda DIY Group enhances supply chain processes by deploying Blue Yonder solutions

Maxeda DIY Group has deployed Blue Yonder Demand and Fulfilment solutions.

The company has 334 stores across the Benelux region with over 6,500 employees.

It operates under three brands: Praxis in the Netherlands, Brico in Belgium and Luxembourg, and BricoPlanit in Belgium. Maxeda DIY Group’s “Make it Sustainable” strategy aims to make the company and the life of its customers more sustainable. 

It deployed Blue Yonder Demand and Fulfillment solutions in a SaaS environment, providing a single end-to-end demand and supply planning environment for all three company brands.

It says that this significantly improved agility and informed decision-making by integrating processes, resulting in enhanced service levels, optimised stock levels, and reduced manual work that have boosted team motivation and freed up working capital for strategic and high value tasks.

"For years, we have trusted Blue Yonder as a reliable supply chain solutions vendor, so they were a natural choice when it came to deploying our digital transformation journey,” says Erik Cuypers, Group CDO and CIO, Maxeda DIY Group.

“The collaboration with Blue Yonder Global Professional Services was exceptional; they helped us prioritise the right business actions, focusing on end-to-end category profitability, and refreshing our view of our supply chain strategy, sustainability and proposition.”

“The teamwork and joint effort between our organisations were instrumental in driving this success. As a result, we successfully achieved both technical and business goals.”

“We are proud of our longstanding collaboration with Maxeda DIY Group and thrilled with the results achieved by their digital transformation thanks to deploying our Blue Yonder Demand and Fulfilment solutions,” says Rudi Boeye, Senior Vice President, Global Professional Services EMEA, Blue Yonder.

“Maxeda DIY Group has gained the necessary supply chain agility to keep pace with the constant changes in the market and business landscape, futureproofing their adoption of technological advancements.”

2024 RTIH INNOVATION AWARDS

Supply chain technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.