VusionGroup brings in former Microsoft executive Jim Norred as Chief Commercial Officer for North America

VusionGroup, a specialist in IoT and data solutions for physical commerce, has announced the appointment of Jim Norred as Chief Commercial Officer (CCO) for North America.

Norred previously served as GM for Retail, CPG and Gaming, Chief Customer Officer at Microsoft, helping retailers in their AI transformation journey, and also as President of Crossmark, one of the largest sales and marketing service providers to retail and consumer goods companies in North America.

"Jim has extensive enterprise and mid-market experience in sales leadership, strategic partnerships and organisational design, which makes him the right person for this next chapter of VusionGroup's growth,” says Philippe Bottine, CEO Americas and Group Deputy CEO - VusionGroup.

"Jim managed the largest retail clients of Microsoft and his unique track record of scaling global sales teams, selling to the world's largest companies and partnering with developer teams to solve real-world problems will help VusionGroup unlock the power of its solutions."

"As organisations increasingly rely on technology to drive strategy, improve operations and fuel growth, retailers and CPGs need digital platforms and experiences that deliver enterprise value,” says Norred.

"In an era marked by complex challenges, fierce competition and mandate to capitalise on AI, I am excited to join this amazing team and look forward to the opportunity we have to help our customers transform and accelerate their strategies."

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.