Focus on digital engagement and loyalty as Yatco partners with Rovertown on release of new mobile app

Yatco, which operates in the New England fuel and convenience market, has launched a new mobile app.

“Today’s announcement marks a significant milestone for Yatco,” says Hussein Yatim, Vice President at Yatco Energy.

“As we expand rapidly in one of the nation’s most competitive markets, enhancing our digital engagement is crucial for increasing brand recognition. This new mobile app enables us to compete effectively with larger regional players and offers the personalised, meaningful interactions that our customers expect.” 

After nearly three years operating a previous white labelled app, Yatco recognised the need for greater flexibility and customisation.

Choosing Rovertown as a partner, the new app not only enhances the existing Yatco Rewards loyalty programme, powered by Paytronix, but also expands opportunities for CPG funded offers, personalised engagement, and discounts on age restricted products.  

An upcoming feature, the Employee Hub, will soon make it easier for staff to access perks. This will also serve as a direct line of communication, helping to build corporate culture, disseminate timely news, and alerting staff to opportunities for continued advancement within the company.

“The landscape in convenience retailing has evolved over the past few years. Whether in-store or digitally, it’s essential to be nimble and flexible on all fronts,” says Yatim.

“For a company of our size, possessing such sophisticated digital engagement and loyalty capabilities sets us apart. I am proud of the work that our team has accomplished, and I am confident that our customers will appreciate these enhancements as well.”

2024 RTIH INNOVATION AWARDS

Mobile retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.