Six must have features for modern retail success

Thriving in the “offline” and online retail landscape poses greater challenges than before. Reports indicate that online purchases make up 20% of all transactions. As a result, businesses have had to innovate to differentiate themselves.

Opting to upgrade your daily sales features is a valuable investment. These features can help expand your e-commerce venture and boost sales significantly.

Coupon codes

Coupon codes are created dynamically depending on customer behaviour and preferences. For instance, if customers often purchase sports gear, they might get a discount code for the newest running shoes.

This customisation enhances the shopping experience and boosts the chances of repeat orders. Data shows that tailored promotions can boost conversion rates by as much as 50%.

Get Factor coupon codes for your food business, hotel, and retail store for the best deals on chef-prepared, dietitian-approved meals. Always look for platforms that provide connections that enable you to establish rules and criteria for generating these codes automatically.

Email marketing platform

Starting an email marketing campaign is a highly effective way to achieve that. It's affordable, easily automated, and quick to establish. Just develop a campaign, input your customers' email addresses, and allow your email marketing tool to handle the rest. 

Numerous retail point of sale (PoS) systems have an integrated email marketing feature that automatically contacts customers who have purchased online or in-store. Tailor-made email campaigns can entice customers to revisit, boost recurring sales, and enhance brand loyalty in unprecedented ways.

QR codes

Integrating QR Codes is now recognised as a flexible tool that connects online and offline shopping experiences. With a simple smartphone scan, these codes grant immediate access to details, promotions, and services.

When in a physical store, QR codes come in handy for providing in-depth product information, reviews, and usage guides, thus elevating the shopping journey. Additionally, they support touchless payments, cutting down on wait times and streamlining the checkout process.

Same-day delivery services

Consumers now expect to have their purchases delivered almost immediately, and failing to meet this expectation can lead to lost sales and dissatisfaction. Implementing same-day delivery services can significantly boost customer satisfaction and loyalty.

When customers know they can receive their orders quickly, they are more likely to choose your store over competitors who take longer to deliver. This immediate fulfillment of needs enhances the shopping experience and encourages repeat business.

Many successful retailers have partnered with logistics companies or employed their own fleet to offer this service.

E-commerce platform

As a retail business owner, your main focuses include selling goods and establishing a loyal customer following, regardless of your specific market. Nowadays, successful traditional retailers also operate online, allowing customers to shop conveniently from anywhere.

Some PoS systems come with integrated online store editors, enabling you to set up your online store quickly. If the system doesn't include this feature, many PoS systems can connect with popular e-commerce platforms such as Shopify.

Develop a professional website, present your products, handle payments, and ensure your inventory stays current. This approach ensures that customers can access the same product range online as they do in your physical store.

Customer loyalty programme

You have probably had a preferred eatery that offers discounts or free meals after a few visits. That's the magic of a customer loyalty programme at work. Introducing one in your store is an excellent method to encourage repeat customers and establish your shop as their preferred option.

Contemporary PoS systems simplify the process of establishing and overseeing a loyalty programme. You might devise a point-based scheme where patrons accumulate rewards for each dollar spent or product bought.

These points can later be exchanged for goods, discounts, or complimentary online and in-store shipping.

Endnote

As a retailer, you likely have numerous responsibilities to manage. Enhance your competitive advantage by utilizing contemporary features that can elevate your success.

Before investing in any tools, ensure you thoroughly research the option that best aligns with your business needs.