Unilever taps Accenture GenWizard platform as it looks to create targeted Gen AI solutions across business

Accenture has expanded its partnership with Unilever to simplify its digital core and apply generative AI to drive efficiencies and improved business agility.

Hein Schumacher CEO, Unilever, says: “We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential.”

“Now, as part of our action plan to deliver faster growth, drive productivity, and dial up performance, we’re going deeper. With the help of Accenture’s world class tools and capabilities, we will be able to analyse where and how AI can have the highest transformational impact and deliver the greatest returns.”

Unilever will look to leverage Accenture’s GenWizard platform to accelerate its technology and digital product development. The Gen AI platform has more than 350 patents and ready to apply tools and frameworks.

Julie Sweet, Chair and CEO, Accenture, says: “This next exciting chapter in our decades long collaboration with Unilever will raise the bar on how enterprises can scale Gen AI to power productivity and value at speed.”

“Our GenWizard platform will enable Unilever to create a full spectrum of targeted Gen AI solutions across its business that can realise efficiencies and cost savings, uncover new ways of working and ultimately help drive competitive advantage.”

2024 RTIH INNOVATION AWARDS

Gen AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.