Major leadership shakeup at commercetools as CEO Andrew Burton opts to leave the company
Andrew Burton has decided to leave commercetools, and Doug McNary has stepped in as CEO.
B2B e-commerce business and strategy specialist, Andy Hoar, broke the news on LinkedIn.
“Doug McNary will become the third CEO at commercetools in fewer than 16 months, following the transition from co-founder Dirk Hoerig to Andrew Burton in July 2024. While no explanation has been given for Burton’s departure, the move follows a sequence of recent layoffs and growing questions about the company’s execution against its go to market strategy,” he commented.
“Many in the industry will see this as a clear signal that the board is pushing for a strategic reset. All eyes will be on Doug McNary as he takes the helm, with stakeholders and employees eager to hear about any updates or shifts in the company’s plans moving forward.”
A spokesperson for commercetools told RTIH: “We don't have a specific comment on the LinkedIn post at this time, but I will say, the business is in a very strong place. Demand for our agentic commerce offerings has been high, and we just signed a major enterprise deal with Frasers Group.”
“In more than a decade, we’ve only had two workforce reductions, which is rare in this industry. So while leadership changes naturally draw attention, our fundamentals and market momentum remain very strong.”
2025 RTIH INNOVATION AWARDS
Agentic commerce was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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