Menswear retailer Tailored Brands brings in former Best Buy and Target executive Whit Alexander as Chief Customer Officer

Tailored Brands has named Whit Alexander as its new Executive Vice President and Chief Customer Officer. Alexander will serve on the company's executive committee, reporting to CEO Peter Sachse.

Sachse says: "We are thrilled to have Whit join our team as we move into this next phase of our growth. Whit is a forward thinking leader with a proven record of advancing retail marketing and personalisation capabilities as well as fostering high performing teams.”

“His well rounded view of retail environments and insightful approach to commercialisation within omnichannel environments will help us accelerate efforts to build personalized experiences that speak to our customers and achieve new levels of brand loyalty."

Alexander was previously a partner with McKinsey & Company since 2023, advising consumer companies seeking growth transformation. He previously served as Executive Vice President and Chief Strategy Officer at Best Buy, with prior roles including Chief Transformation Officer, Chief Marketing Officer and Senior Vice President, Personalisation, Loyalty and Strategy.

While at Target Corporation,  he served as Vice President, Guest Planning and Loyalty Marketing and Vice President, Guest Insights and Marketing Business Intelligence.

"I'm honoured to be joining this fantastic company and excited by the chance to deepen relationships between these iconic brands and our customers," he says. "Meeting this team, I was struck by how much the company's values shaped our conversations, starting with customer first. The possibilities for innovation combining bold creativity, data driven insights and the company's unique offerings are exciting, and I look forward to jumping in to foster the customer centricity that is already such a big part of the culture."

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.