Debenhams Group Pennies tie up hits £260k as other brands including PrettyLittleThing are added

Debenhams Group reports that it has raised over £260,000 with micro-donation charity Pennies, as it expands the partnership to other brands, including Karen Millen, boohooMAN and PrettyLittleThing.

Karen Millen customers can now donate to Breast Cancer Now. In addition, the brand will be donating bras to the charity, to support patients following operations.

boohooMAN will partner with Manchester Mind, allowing customers to donate to the work the charity does to provide mental health services in Manchester.

PrettyLittleThing customers will also be able to donate to the brand’s chosen charity over the coming weeks. Boohoo will continue to work with Women’s Aid, including donating samples to women supported by the charity’s work. Debenhams will also continue its partnership with the British Heart Foundation, building on the over £240,000 raised for the charity since March 2025.

The partnership with Pennies enables customers to round up their purchases to the nearest pound at checkout. To date, it has generated more than 850,000 individual micro-donations.

Dan Finley, Chief Executive Officer at Debenhams Group, says: “Over the past year, we’ve seen first-hand the impact that small, everyday actions can have when scaled across millions of customers. Raising over £260,000 for the British Heart Foundation and Women’s Aid in just one year is a brilliant example of that.”

“This partnership reflects the community spirit at the heart of Debenhams Group, and is a key part of our ESG commitments. By extending Pennies across Karen Millen, boohooMAN and PrettyLittleThing, we can make an even bigger impact to causes that matter deeply to our customers and our people.”

Alison Hutchinson, Chief Executive Officer at Pennies, says: “The scale and pace of what has been achieved by Debenhams Group in such a short time is hugely impressive. We’re delighted to extend our partnership across the wider group, supporting more charities and reaching even more customers, and unlocking real impact for thousands of people across the UK.”

2026 RTIH Innovation Awards

Ethical retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.