Elida Beauty builds independent digital core in partnership with SnapLogic and Pace Integration

Elida Beauty, home of brands such as ST. Ives, VO5, TIGI, and Q-tips, says that it is using SnapLogic to establish a modern, independent technology foundation following its separation from Unilever. 

As Elida Beauty transitioned to a standalone organisation, it needed to quickly build a new IT and operations environment capable of supporting a multi-market, partner driven operating model, without the complexity typically associated with large enterprise separations.

Working with implementation partner Pace Integration, Elida Beauty selected SnapLogic as the integration backbone for its new environment, connecting multiple ERP instances, 3PL and 4PL logistics providers, supply chain planning tools, and data fabric platforms through a single, governed integration layer.

“We were building a new business from the ground up while continuing to operate at global scale,” says Tim Bates, Head of IT Strategy and Applications at Elida Beauty.

“Coming from large enterprise CPG environments, I was used to integration programmes that could take months before delivering real value. To achieve separation, we needed a complete, scalable platform from day one - one that could be rolled out across multiple markets. With SnapLogic and Pace, a lean team was able to design, test, and evolve integrations at speed, delivering in weeks what would traditionally take quarters. That acceleration proved truly transformative for the business.” 

Elida Beauty operates a highly distributed model, working with multiple external partners across manufacturing, logistics, and order-to-cash processes. Each partner brings its own systems and data formats, making integration essential to maintaining consistency across regions.

Using SnapLogic, Elida Beauty was able to standardise these interactions through reusable integration patterns, enabling rapid deployment while maintaining flexibility as the business scaled.

Since go-live, the platform has processed thousands of sales orders, running over 400 integration pipelines and with 30 scheduled tasks orchestrating critical workflows across ERP, supply chain planning and finance systems. All orders, shipments, invoices and planning data now flow through SnapLogic’s unified integration layer.

“In a programme with tight timelines and a lot changing as we went, SnapLogic and Pace enabled Elida’s teams to move quickly, adapt in real-time, and reuse integrations across regions,” says Thomas Peach, Co-Founder, Pace Integration. “That collaborative way of working was key to hitting the separation milestones and has left Elida with a strong foundation from which they can continue to scale.”

Beyond the initial build, Elida Beauty is using SnapLogic to support ongoing change. Business and IT teams can modify integrations in hours as business needs evolve, rather than needing re-engineering entire systems.

SnapLogic also underpins Elida Beauty’s data fabric and analytics strategy, delivering near-real-time operational data into cloud platforms for forecasting, inventory visibility, trade promotions management, and executive reporting.

“Elida Beauty demonstrates that organisations don’t have to choose between separating, modernising and scaling, they can do all three simultaneously,” says Nick Pike, VP EMEA at SnapLogic. “By making integration the foundation of their digital core, they’ve transformed what could have been a complex disentanglement into a streamlined, future-ready architecture. That unified, governed data layer now gives them the agility to adapt quickly and the foundation to scale intelligent automation as the business evolves.”

With core systems now operational, Elida Beauty is shifting focus from foundational build-out to simplification and automation, reducing manual processes while maintaining a clean, low-code architecture. The company is also exploring how SnapLogic’s agentic capabilities can help identify issues earlier, improve exception handling and automate processes such as supplier onboarding.

2026 RTIH Innovation Awards

Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.