Kingfisher launches Core IQ data sharing platform at B&Q following Castorama and Brico Dépôt go lives
Developed by Kingfisher in partnership with Converteo, Core IQ is a data sharing platform and part of the group's retail media and wider digital strategy. Castorama and Brico Dépôt were the first of its brands to offer this service to vendors. And now B&Q has gone live with the solution.
Core IQ offers first and third-party vendors more autonomous and real-time access to precise data, store by store and product by product, relating to the performance of their products.
In a LinkedIn post, B&Q said: “We’re doubling down on data to build better customer experiences. This month, we’ve launched Core IQ - our new data sharing platform designed to strengthen our brand partnerships by giving them direct access to real-time insights. Developed with Converteo, CoreIQ brings together B&Q’s sales, stock, and supply chain data into a single, secure, self-service platform with the aim of transforming how we collaborate with our brand partners, by supporting forecasting, ranging, and operational planning.”
It added: “Our CoreIQ data sharing platform will enable: Faster, smarter decision-making; Real-time visibility into performance and customer behaviour; Fewer manual processes and better conversations with brand partners; Better experiences for customers, both online and in-store.”
“CoreIQ will also enable stronger, more effective retail media campaigns, ensuring every campaign is powered by insight. By bringing data and retail media closer together, we’re enabling our brand partners to stay agile, respond to customer needs, and drive growth. CoreIQ is the foundation of a broader data and insight roadmap. Our ambition is to make it a central tool for collaboration and over the coming months we’ll be adding more enhancements.”
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
