Sainsbury’s preps low alcohol pub The Clean Vic
Sainsbury’s will this month launch The Clean Vic, a pop-up pub in central London which will only serve no or low alcohol drinks.
Opening on 24th and 25th July, this will offer a range of 20 drinks, from craft beer Lucky Saint to Celtic Soul, the UK’s first non-alcoholic dark distillate. Entry costs £5, which includes two free drinks and bar snacks. You can also take a mocktail-making master class (run by Millie Gooch, founder of the Sober Girl Society) or attend a beer tasting session, both of which cost £12.
Anne Cooper, Buyer at Sainsbury’s, comments: “We’re seeing a really exciting spike in the no and low alcohol category, which has been growing since 2001. From speaking to customers, we know there is still some uncertainty about what these no and low alcohol products taste like and how they are made. So, our specially curated workshops in the Clean Vic will help customers learn more about these drinks, providing key tasting notes given by the experts.”
No meat for you!
Last month, the grocery giant unveiled what was pitched as “the UK’s first meat-free butchers”. Further info here.