MINISO picks Aptos tech for Latin America expansion

Japanese retailer MINISO is deploying Aptos’ Point of Sale, CRM, loyalty and sales audit applications to support its expansion across Latin America.

It rolled out the technology across Colombia, Panama, Peru and Chile in 2019 and is focusing on Mexico this year.

“At the pace we are opening stores across Mexico, Chile, Colombia, Panama and Peru — and to meet our high expectations for positive and authentic in-store experiences — we needed the most reliable, flexible and advanced retail systems on the market,” says Agustin Arredondo, Vice President of IT and Logistics at MINISO.

“Aptos’ solutions will allow us to manage the daily operation of all our stores across multiple countries right from a single central control tower.”

Goldman Sachs

Yesterday we reported that Aptos was set to be acquired by the Merchant Banking Division of Goldman Sachs from its current private equity owner, Apax Partners. Terms of the deal were not disclosed.

Apax backed Aptos CEO Noel Goggin to spin-out the business from portfolio company, Epicor, in 2015. It also supported Aptos on a number of strategic acquisitions which boosted its presence in Europe and extended its product capabilities.

“When evaluating the retail software market, it became apparent that Aptos is a leader in delivering differentiating and built for the future innovation,” comments Will Chen, Managing Director at Goldman Sachs.

“With the strength of its executive team, the company is uniquely positioned to help retailers develop resilient and thriving enterprises that can adapt to shifting consumer trends and market conditions. We look forward to helping the company further scale the product innovations, customer success initiatives and global market expansions that have been hallmarks of Aptos’ preeminence to date.”