Amazon One goes live at Amazon Go stores in Seattle

Amazon has introduced Amazon One, which enables people to use their palm for the likes of paying at a store, presenting a loyalty card, entering stadiums, or badging into work.

Starting today, customers can use it as an entry option at two Amazon Go locations in Seattle. “It takes less than a minute to sign up at these stores using an Amazon One device. The first step is to insert your credit card,” a blog post states.

“Next, hover you palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real time. You’ll have the option to enrol with just one palm or both.”

“And that’s it, you’re now signed up. Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way. It’s that simple.”

The plan is to add the solution as an option in additional Amazon stores in the coming months.

The e-commerce giant reckons that the offering has “broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places.”