Justin Breton departs Walmart for Fashiontainment push across Gap, Old Navy, Banana Republic, Athleta
Last week, we reported that Justin Breton had left Walmart, where he spent the past six and a half years, most recently serving as Head of Partnerships, Content & Emerging Experiences. And we can now reveal that he has joined Gap Inc. as Vice President, Development, with a focus on Fashiontainment across Gap, Old Navy, Banana Republic, and Athleta.
In a LinkedIn post, he said: “It’s truly hard to put into words just how excited I am for this opportunity. I’ve spent much of my career exploring what happens when brands create experiences people genuinely want to be part of, whether through content, gaming, entertainment, or the unknown.”
“Now, I get to take everything I’ve learned and apply it in an entirely new way: helping develop original content and entertainment for some of the most iconic brands in the world. I’ll be working alongside Pam Kaufman (Chief Entertainment Officer) and an incredible team to dream up ideas, develop them, and help bring them to life.”
He concluded: “I’m grateful to the Gap Inc. team for believing in me. Grateful to everyone who has helped me get here. And incredibly excited to be a beginner again, to listen, learn, meet new people, and build something new and exciting together. One great story with Walmart may have ended, but I have a feeling this next chapter is going to be a fun one.”
2026 RTIH Innovation Awards
Gaming and entertainment will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
